Breaking the Bias: Celebrating International Women’s Day

Since 2014, we’ve been doing things differently at ROKiT Venturi Racing and, from our headquarters in Monaco, we race today in pursuit of a better tomorrow.

When we compete as a team, we do so with a higher purpose and as Formula E’s most gender-diverse outfit, we’re used to shattering the mould and re-writing the rulebook.

Today on International Women’s Day, we’re proud to celebrate what it means to challenge the status quo and how together, we can defy age-old stereotypes to foster a better future.

ROKiT Venturi Racing’s Head of Communications, Liz Brooks, illustrates just how our voices are more empowered than ever before and how together, we can break bias.

“Communication plays a crucial role in improving understanding and if we voice our thoughts and opinions, we can cut through the noise to generate meaningful discussion,” said Liz.

“Whether internally or externally, we can build trust and acknowledge and embrace our differences to welcome the chance to educate one another about our sensitivities.

“In a multi-national team working in a global sport, this is extremely important and in an international society, it’s essential that we all have awareness and acceptance.

“Awareness and acceptance of not only ourselves but also of others, so people can bring their whole selves to the table which is critical to attaining an inclusive environment.”

By using our voice, we can create this safe space – a supportive place to share thoughts and empower opinions, safe in the knowledge that voices will be heard and used to drive positive change.

It is our vision of a better future that powers ROKiT Venturi Racing and by amplifying our beliefs we have chosen to challenge our sport to create a more diverse, inclusive, open and accessible industry because motorsport is for everyone.

Race, gender, sexuality and ethnicity have no bearing on a person’s ability to do their job and in our pursuit of equality on the world stage, we hope we can inspire the workforce of tomorrow.

“Pushing diversity and inclusion and challenging stereotypes is a natural part of our agenda as a team,” continued Liz. “It is our mission to disrupt motorsport’s status quo.

“Working in motorsport, I’ve experienced the good, the bad and the ugly and collectively, we acknowledge the need for change and the need to drive equity in all forms – be it gender, cultural, or any form of diversity and inclusion in our sport.

“In our communications, we make it clear that we are an open and inclusive team and the support we have received to date has been overwhelming.

“There isn’t a day that goes by where I don’t receive a message from someone who is looking to break into motorsport because they were inspired by our campaigns, such as women in motorsport or our Pride campaign.

“People love our work and want to get involved and our communication has played a huge role in that.”

Accelerating progress is in our DNA and as such, our journey is far from over as we continue to strive to challenge ourselves to do better, aiming to achieve more.

By utilising our voice, we can bring about lasting change and by raising awareness and improving inclusivity, we can forge a better future.

“From our platforms in digital media and international competition, we have a passion for flying the flag for the underrepresented and that is highlighted by all of our activations,” added Liz.

“That can be today on International Women’s Day or highlighting our support for the LGBQT+ community by proudly running the progress pride flag on our car. This is just the start of our work in EDI.

“With one-third of our workforce female, true gender diversity is something that we have worked hard to attain but we still have a long way to go. It’s a journey that we’re very excited to continue this season and well into the future.”